Alternatives To Hotjar Part 2

alternatives to hotjar

This is Part 2 of our look at great alternatives to Hotjar.
If you want you can look at Part 1 Hotjar alternatives here.

Smartlook: Mobile App Analytics


If your search for a Hotjar alternative is fueled by the need for mobile app analytics, Smartlook is worth your consideration. Besides providing heatmaps and session recordings for websites, Smartlook offers analytics solutions for mobile apps.

You can understand how users navigate your app, identify any usability issues, and improve the overall user experience. This unique feature makes Smartlook a compelling choice for businesses with a significant mobile presence.

Core Features of Smartlook

Smartlook comes packed with features designed to offer a rich understanding of user behavior. Here are some key aspects that make it stand out.

Session Recordings

Smartlook’s session recordings allow you to watch replays of users’ sessions on your website or app, giving you a real-time view of their interactions and navigation patterns. This feature is a goldmine for spotting usability issues that could be hindering user engagement.

Event Tracking and Funnels

With Smartlook, you can track specific events on your website or app and build funnels based on these events. This functionality allows you to analyze how users move through key conversion paths and identify where they may be dropping off.


Smartlook’s heatmap feature provides a visual representation of user clicks, moves, and scrolls on your web pages, helping you understand which elements of your site are attracting the most attention and interaction.

Advantages of Smartlook

One of the main advantages of Smartlook is its focus on qualitative data analysis. The session recordings offer a deeper understanding of user behavior, going beyond what traditional quantitative analytics can provide.

The platform’s interface is also remarkably user-friendly. The data is presented in an intuitive and digestible manner, making it an accessible tool even for those with limited technical knowledge.

Furthermore, Smartlook offers a generous free tier, making it a viable option for small businesses or startups that are just starting with user experience optimization. It also provides flexible pricing options to scale as your business grows.

Potential Limitations of Smartlook

While Smartlook has many strengths, it also has some potential limitations. For instance, some users have reported that the session recording feature can sometimes miss out on capturing certain user interactions. This could be due to various factors, such as dynamic content or compatibility issues with certain web technologies.

Additionally, while Smartlook does offer mobile app analytics, the feature set is not as robust as the website analytics offerings. Businesses with a heavy focus on mobile might need to complement Smartlook with other mobile-specific analytics tools.

The Final Take: Is Smartlook Right for You?

Smartlook offers a powerful suite of tools to gain insights into user behavior, making it an invaluable asset for any business seeking to optimize its digital experiences. Its focus on qualitative data analysis, user-friendly interface, and flexible pricing make it a worthy contender in the UX analytics space.

For businesses and marketers who want a deeper understanding of user behavior beyond traditional analytics and are eager to leverage these insights for UX optimization, Smartlook could well be the perfect tool for your business. With Smartlook, you get more than just numbers; you get a window into your users’ digital journey, empowering you to create experiences that resonate and convert.

Uxwizz: User-Driven Insights


Uxwizz could definitely be looked at as a Hotjar alternative as well, focusing on delivering user-driven insights. According to its official website, Uxwizz offers features similar to Hotjar, like heatmaps, session replays, and user feedback.

Its standout feature is the real-time alert, informing you whenever a user experiences an issue on your website. Uxwizz also places a strong emphasis on privacy, ensuring all collected data is anonymized and secured, making it a solid choice for privacy-conscious businesses.

Key Features of UXWizz

UXWizz’s capabilities are centered around providing intelligent, actionable insights. Here are some standout features:

AI-Driven Analytics

Leveraging AI technology, UXWizz is designed to provide predictive insights, enabling businesses to identify potential user experience issues before they impact conversion rates negatively.

User Journey Mapping

UXWizz offers a user journey mapping feature, providing a visual representation of the user’s path through your website or app. This feature helps identify friction points that might be hindering user engagement.

Heatmaps and Session Recordings

UXWizz’s dynamic heatmaps and session recording tools allow you to visualize user behavior on your site, offering a granular understanding of how users interact with different elements of your web pages.

Benefits of Using UXWizz

One of the significant advantages of UXWizz lies in its use of AI. By offering predictive analytics, UXWizz goes a step further than traditional UX tools, allowing businesses to proactively address potential issues.

UXWizz’s easy-to-understand visualizations, such as heatmaps and user journey maps, are another major plus. They help businesses quickly comprehend complex data, making it an accessible tool even for those with limited technical expertise.

Moreover, UXWizz places a strong emphasis on privacy, ensuring all user data is anonymized and in compliance with data protection regulations. This commitment to privacy makes it a reliable choice for businesses of all sizes.

Potential Drawbacks of UXWizz

While UXWizz brings many strengths to the table, it also has potential limitations. Given its advanced AI capabilities, there can be a steep learning curve to fully understand and utilize the insights it provides.

Additionally, while UXWizz’s pricing structure is flexible, it may be on the higher end for smaller businesses or startups. However, given the robust insights it provides, many might consider it a worthwhile investment toward improving digital experiences.

Wrapping Up: Is UXWizz the Right Tool for You?

UXWizz is a robust UX analytics tool that harnesses the power of AI to provide businesses with actionable insights into user behavior. Its predictive analytics, user journey mapping, and privacy-centric approach make it a powerful contender in the UX analytics space.

If what you’re after a tool that offers in-depth insights into user behavior and are prepared to leverage these insights for UX optimization, UXWizz could be a great alternative for your business. With UXWizz, you get more than just data; you get a strategic partner, primed to help you deliver digital experiences that truly resonate with your users.

Howuku: Conversion Rate Optimization


Howuku is a compelling Hotjar alternative that offers a comprehensive suite of CRO (Conversion Rate Optimization) tools. Like other solutions, Howuku provides heatmaps and session replay. However, its distinguishing feature is its on-site user feedback tool.

Users can directly provide their feedback on your website, which can be utilized to improve user experience and boost conversions. Additionally, Howuku’s A/B testing tool empowers you to enhance website elements and improve overall site performance.

Key Features of Howuku

Howuku is armed with features that provide a rich understanding of user behavior. Here are a few of its standout capabilities:

User Behavior Analytics

At the core of Howuku’s offerings are user behavior analytics tools, including session recordings and heatmaps. These allow you to visualize user interaction patterns and uncover areas of your site that might be hindering engagement.

A/B Testing

Howuku’s A/B testing tool allows you to experiment with different versions of your web pages to see which one performs better. This data-driven approach can help guide your website design and content decisions.

User Feedback Tool

One distinguishing feature of Howuku is its user feedback tool. It allows you to directly gather feedback from your users, providing valuable qualitative data to complement the quantitative insights from the analytics tools.

Advantages of Using Howuku

One of Howuku’s main strengths is its holistic approach to website optimization. It combines user behavior analytics, A/B testing, and user feedback into one platform, offering a comprehensive toolkit for website optimization.

The user feedback tool is particularly noteworthy, enabling you to close the feedback loop and ensure your optimization efforts align with user needs and preferences.

Furthermore, Howuku stands out with its commitment to data privacy. It ensures user data is anonymized and complies with data privacy regulations, which is essential for businesses operating in today’s privacy-conscious environment.

Potential Limitations of Howuku

While Howuku brings many strengths to the table, it also has potential limitations. Some users have reported that the platform could be more intuitive and user-friendly. Although it offers a rich feature set, navigating through the wealth of data and tools can initially seem daunting.

Additionally, while Howuku provides valuable insights, the level of detail and granularity may not meet the needs of larger businesses or those with more complex websites. These businesses may need to pair Howuku with other analytics tools for a more comprehensive view of their website performance.

Final Verdict: Is Howuku Right for Your Business?

Howuku is a robust website optimization tool that combines user behavior analytics, A/B testing, and user feedback. Its integrated approach can provide a wealth of insights to guide your website optimization efforts.

If what is important to you is a solution that can provide a holistic view of your website’s performance and user behavior, and you’re willing to navigate the learning curve, Howuku could be an excellent addition to your website optimization toolkit. With Howuku, you’re not just getting a tool, you’re getting a partner in your quest to create a website that truly resonates with your users and drives conversions.

This concludes our look at alternatives to Hotjar. Hopefully you have found the perfect solution
for all your analytics needs.