GoHighLevel VS ActiveCampaign – Analyzed

So you wanna see the battle between GoHighlevel Vs ActiveCampaign to see who is the clear winner for your own business need, right? The good, the bad, it’s all hereā€¦

Let’s cover these two very popular marketing automation platforms, and see which
one fits your needs better. We’ll examine the features they offer, their pricing plans, and ultimately help you determine which of these two options might best suit your digital marketing needs.

Overview of GoHighLevel and ActiveCampaign


GoHighLevel is an all-in-one sales and marketing platform designed for small businesses and marketing agencies. It offers advanced features such as email marketing campaigns, sales funnels, landing page builder, pipeline management, and marketing automation, making it an excellent tool for business owners who want to streamline their operations. With its unlimited users capability, GoHighLevel allows digital agencies to scale their operations accordingly. Its 14-day free trial provides potential customers with a chance to experience its features before committing to any pricing plan. This article will analyze GoHighLevel’s features in comparison to its direct competitor, ActiveCampaign.


ActiveCampaign is a powerful marketing automation platform that provides businesses with innovative tools and resources to create and manage sophisticated marketing campaigns. In this article, we will explore ActiveCampaign in-depth, analyzing its unique features, tools, and functionalities to help businesses create incredible email marketing campaigns, automate their sales processes, manage their pipelines effectively, and ultimately grow their businesses. With its native email marketing system, customizable workflows, automation capabilities, and exceptional visual editor, ActiveCampaign is undoubtedly a force to be reckoned with in the digital marketing space, and we’re here to take a closer look at why this tool excels in comparison to others like GoHighLevel.

Overview & Benefits

One of the key features of both platforms is their email and SMS marketing capabilities. Both GoHighLevel and ActiveCampaign provide robust email and SMS marketing tools that enable users to create professional-grade email and SMS campaigns. These tools include a wide variety of templates, drag-and-drop editors, and dynamic content options to help users create engaging campaigns that drive results.

Another crucial feature of both platforms is segmentation and personalization. They both offer advanced segmentation tools that allow users to target specific groups of contacts within their database. They also provide customizable fields and personalization options to create a more personalized brand experience for their subscribers, resulting in higher engagement and conversions.

Marketing automation is another major feature both platforms have in common. They allow businesses to create automated workflows to streamline their marketing processes. These workflows can range from simple email drip campaigns to more complex sales funnels that automate many aspects of lead management and customer engagement.

Analytics and integrations are also key features of both GoHighLevel and ActiveCampaign. They provide detailed analytics and reporting tools that provide critical insights into the performance of email and SMS campaigns, as well as lead and sales funnels. Additionally, both platforms integrate with a range of other marketing tools, such as Salesforce, Hubspot, WordPress, and Google Analytics.

Both enable businesses to streamline their marketing processes, save time, and achieve higher engagement and conversion rates. Freelancers can use these platforms to create great-looking campaigns quickly and easily, while small to mid-sized businesses and non-profit organizations can use them to manage their marketing efforts with minimal resources.

So really, both platforms are excellent tools for businesses looking to take their marketing campaigns to the next level. These platforms offer powerful features and benefits that make them an ideal choice for any business, regardless of size or industry.

Advanced Features & Tools

GoHighLevel is known for its unique white-label capabilities, which allow agencies and business owners to brand the platform as their own and offer it as a service to their clients. Beyond this, GoHighLevel provides users with robust pipeline management features, allowing them to track leads, manage deals, and streamline their sales processes. GoHighLevel also offers marketing automation tools, with features such as email campaigns, landing page builders, and SMS marketing. Additionally, it offers app messaging, which allows users to engage with their customers via messaging apps such as Facebook Messenger and WhatsApp.

On the other hand, ActiveCampaign is a well-known email marketing automation platform. Its advanced automations feature enables users to set up complex automation workflows that can be triggered by various user actions such as email clicks, form submissions, and purchases. ActiveCampaign’s CRM and contact management features allow businesses to organize their customer data, create email lists, and segment their contacts to create personalized email campaigns. ActiveCampaign also offers a number of integrations, including with Zapier, which allows for custom zaps to be created.

Overall, both GoHighLevel and ActiveCampaign offer powerful marketing automation tools, pipeline management, contact management, email and SMS marketing, and landing page building features. While there are some similarities between the two platforms, each offers unique features that can benefit businesses and marketing agencies in different ways. Ultimately, the choice between these two platforms will depend on the specific needs and budget of each individual user.

Quick Comparison Of the Features Offered by Both Platforms

 While both platforms offer multiple overlapping features, they each have their unique strengths.

GoHighLevel offers a user-friendly platform that allows businesses to create custom pipelines and track leads through each stage of the sales process. The platform’s advanced features include landing page builders, funnel builders, and built-in appointment scheduling. Additionally, GoHighLevel provides unlimited user accounts, which makes it a great option for agencies with multiple team members.

However, one major limitation of GoHighLevel is that it has a steep learning curve, and it may take some time to master the platform entirely. Also, the pricing plans of GoHighLevel can be considered quite expensive, making it less attractive for small businesses who may not have the budget to invest.

On the other hand, ActiveCampaign is a platform known for its excellent email marketing campaigns and marketing automation capabilities. It has all the necessary tools for a successful email marketing campaign, including email templates, a visual editor, and contact management. Additionally, ActiveCampaign offers a custom zap, which allows you to integrate the platform with your other marketing and sales tools seamlessly.

However, ActiveCampaign does have some limitations. One of the downsides is that it lacks a native landing page builder, which makes it less comprehensive compared to GoHighLevel. As a result, you’ll need to integrate with other landing page tools, which may be an additional cost in the long run. Also, compared to GoHighLevel, ActiveCampaign has a limited 2-way SMS capability, which may not be enough for businesses that rely heavily on SMS marketing.

In terms of automation capabilities, both platforms feature a visual editor for building automated actions. However, GoHighLevel provides 2-way SMS capability, which allows users to send and receive SMS messages directly from the platform. This feature is not available on ActiveCampaign.

When it comes to email builders, ActiveCampaign offers more advanced features such as dynamic content, which allows for personalization based on subscriber information. However, GoHighLevel’s email builder is still a great tool with an easy-to-use interface.

In conclusion, both platforms have their unique strengths and weaknesses. While ActiveCampaign’s strength lies in its email marketing and automation capabilities, GoHighLevel offers streamlined pipeline management, landing page builders, and appointment scheduling. The choice ultimately depends on the needs of your business or agency.

GoHighLevel Vs ActiveCampaign Pros & Cons

GoHighLevel Pros:

– All-in-one platform with features such as a CRM, landing page builder, and SMS marketing

– Landing Page builder with advanced features for designing high converting pages.

– Landing page features like pop-ups and countdown timers.

– Pipeline management for tracking leads and sales processes.

– That pipeline management allows for a visual representation of sales stages

– Robust automation capabilities with the ability to create custom workflows

– 2-way SMS marketing capability with push notifications, for interacting with potential customers and clients

– Built-in call tracking and recording features.

– Powerful reporting tools for performance tracking.

– Unlimited users for a flat fee

– Custom Zap integrations with over 500+ apps.

– 14-day free trial available

GoHighLevel Cons:

– Visual editor can be difficult to use and lacks some customization options

– The interface is not user-friendly for those not familiar with marketing automation platforms

– Basic email marketing features compared to specialized email marketing platforms

– Limited email template options as compared to other platforms

ActiveCampaign Pros:

– Advanced automations with dynamic content for email campaigns

– Contact lists segmentation for personalized marketing campaigns.

– Integration with various ecommerce platforms.

– Excellent tool for creating incredible email marketing campaigns

– Sales automation tools for lead scoring and automatic sales follow-ups.

– Extensive contact management features that allow for segmentation and personalization

– In-depth reporting and analytics tools for measuring campaign success

– 14-day trial available for new users

 ActiveCampaign Cons:

– Not designed for all-in-one business automation needs like GoHighLevel.

– Limited landing page tools as compared to GoHighLevel

– No visual editor for creating emails and landing pages.

– Advanced features can be difficult to set up for novice users

– Customer support can be slow to respond

 While GoHighLevel specializes in SMS marketing, pipeline management, and an all-in-one marketing automation package, ActiveCampaign offers comprehensive email marketing, dynamic content, and advanced automation.

Comparisons Between GoHighLevel & ActiveCampaign

GoHighLevel and ActiveCampaign are two popular marketing automation platforms used by businesses, marketing agencies, and digital agencies to manage their marketing campaigns. While both platforms share some similarities, they also have notable differences that set them apart.


– Both offer advanced features for managing sales funnels, contact management, email campaigns, and automation capabilities.

– Both platforms provide dynamic content and personalized email templates to create engaging marketing campaigns.

– Both offer a 14-day free trial period for new users to test their services before committing to a paid plan.


– GoHighLevel is designed primarily as an all-in-one business automation platform, while ActiveCampaign focuses on email marketing automation.

– GoHighLevel offers unlimited users to their plans, while ActiveCampaign has a limit on the number of users for each plan.

– GoHighLevel has a native mobile app, which is not available on ActiveCampaign.

– GoHighLevel provides 2-way SMS capability, which is not available on ActiveCampaign.

– ActiveCampaign provides a visual editor for creating emails, landing pages, and forms, which is not available on GoHighLevel.

Support & Resources

Both GoHighLevel and ActiveCampaign provide robust support and resources, ensuring that their users can make the most of the platforms. Let’s take a closer look at what support channels and resources each platform offers.

When it comes to support channels, GoHighLevel offers a variety of options. Users can reach out to support via email, phone, or chat. They also have the option to book one-to-one training sessions with a GoHighLevel specialist if they need more personalized support.

ActiveCampaign also provides email, chat, and phone support. Additionally, they have HIPAA support available for users of their healthcare plans. This level of support ensures that businesses with sensitive patient information can fully comply with healthcare regulations.

Both platforms have extensive knowledge bases available to users. GoHighLevel’s knowledge base includes a wide range of articles and video tutorials that cover everything from the basics of the platform to more advanced features. ActiveCampaign’s knowledge base is similarly comprehensive, with articles, videos, and webinars available to users.

In addition to knowledge bases, both platforms also provide community forums where users can connect with fellow users and experts. These forums are an excellent resource for users who want to learn from others’ experiences, share tips and tricks, and troubleshoot any issues they may be having.

While both GoHighLevel and ActiveCampaign provide robust support and resources, there are some differences worth noting. GoHighLevel’s one-to-one training sessions are a unique offering that provides users with exceptional personalized support. Additionally, their resources are particularly focused on marketing automation for digital agencies and businesses. ActiveCampaign, on the other hand, has HIPAA support available, making it an excellent option for healthcare businesses that need to comply with regulations around patient information.

In Short, whether you choose GoHighLevel or ActiveCampaign, you can be assured that both platforms offer excellent support and resources to help users make the most of the platforms. From knowledge bases to community forums and personalized training sessions, there are plenty of resources available to ensure users can get the support they need to succeed.

Pricing Plans & Free Trial

GoHighLevel Pricing plans:

GoHighLevel offers three pricing plans: Starter, Pro, and Agency. The Starter plan is priced at $97 per month and includes unlimited users, access to all basic features, and a 14-day free trial period. The Pro plan costs $297 per month and includes all Starter plan features, along with advanced automations and 2-way SMS capability. The Agency plan is tailored to meet the needs of digital agencies and is priced at $497 per month. It includes all Pro plan features, pipeline management, and custom zap integrations.

– Basic: $97/month

– Pro: $297/month

– Agency: $497/month

All plans come with a 14-day free trial.

ActiveCampaign Pricing plans:

On the other hand, ActiveCampaign offers four pricing plans: Lite, Plus, Professional, and Enterprise. The Lite plan is priced at $9 per month and includes basic features such as email marketing and contact management for up to 500 contacts. The Plus plan costs $49 per month and includes all Lite plan features, along with lead scoring and CRM integrations for up to 1,000 contacts. The Professional plan is priced at $129 per month and includes all Plus plan features, along with advanced automation and dynamic content for up to 1,000 contacts. Finally, the Enterprise plan is tailored to meet the needs of larger businesses, and its pricing is based on custom quotes.

– Lite: $9/month

– Plus: $49/month

– Professional: $129/month

– Enterprise: $229/month

All plans come with a 14-day free trial.

GoHighLevel’s free trial period includes access to all basic features, while ActiveCampaign’s trial period includes access to Lite plan features for up to 100 contacts.

GoHighLevel Vs ActiveCampaign, In Short:

GoHighLevel’s plans come packed with features such as a landing page builder, email templates, and contact management. The Pro and Agency plans offer advanced features such as sales funnels and sales automation. Perfect for agencies. Additionally, with GoHighLevel, business owners can manage unlimited users with ease.

GoHighLevel Official Site

While GoHighLevel focuses on advanced features for sales automation, ActiveCampaign focuses on advanced email marketing, dynamic content and related advanced automation.

ActiveCampaign Official Site

At the end of this battle betweenGoHighLevel Vs ActiveCampaign,
one of these digital marketing tools should be a clear winner for your business.