HotJar Alternatives (Part 1 of 2)

hotjar alternatives

If you’re searching for Hotjar alternatives, either because you feel Hotjar’s price hikes makes it unaffordable for you, or because it lacks certain features you desire… you came to the right place.

Below are 7 alternatives to Hotjar. All of them are great solutions, and one of them might just be the right fit for your needs.

We will evaluate seven powerful solutions that provide significant insights into user behavior, thus helping you to optimize your website and convert visitors into customers.

Let’s get straight into it.

Why Look for Hotjar Alternatives?

Hotjar is a widely acclaimed tool in the field of website analytics, offering heatmaps, session recordings, and feedback polls to help you understand your users. However, the search for a different solution can be driven by various factors such as pricing, advanced features, or the need for a solution tailored to your specific needs.

In our quest to find the best Hotjar alternative, we’ll examine FullStory, Mouseflow, Crazy Egg, and ContentSquare.

FullStory: Comprehensive Digital Experience Insights

fullstory hotjar alternative

FullStory is a robust Hotjar alternative that excels in providing digital experience insights. Its standout feature is session replay, a tool that recreates a user’s journey on your website. This allows you to identify any usability issues that may be hindering conversions.

The platform also offers robust segmentation capabilities. You can group users based on demographics, behavior, or other metrics, helping you develop targeted marketing strategies. FullStory’s error-click feature is another worthy mention, pinpointing areas in your website where users encounter difficulties.

Core Features of FullStory

FullStory shines with its array of features designed to give you an in-depth understanding of user behavior. Let’s delve into some of its most impressive capabilities.

Session Replay

Arguably FullStory’s most compelling feature is its session replay. This tool recreates a user’s journey on your website, offering a visual playback that allows you to see exactly what the user saw and did. This feature is invaluable for identifying usability issues that may be hindering conversions.

Advanced Segmentation

FullStory provides robust segmentation capabilities. You can group users based on demographics, behavior, or other metrics, and analyze their behavior independently. This powerful feature allows you to develop targeted strategies and understand the behavior of different user segments.

Error-Click Tracking

FullStory’s error-click feature is another standout tool, pinpointing areas on your website where users encounter difficulties. It tracks when users repeatedly click on an area that isn’t responsive or leads to an error, helping you identify and fix usability issues that could be causing frustration for your users.

The Benefits of FullStory

The platform’s benefits are manifold, starting with its intuitive user interface. Even with the wide range of features and functions it offers, navigating FullStory is straightforward, making it suitable for both tech-savvy users and beginners alike.

Secondly, FullStory’s focus on the visual representation of data, primarily through its session replay and heatmap features, allows users to gain a tangible understanding of visitor behavior. Instead of poring over spreadsheets, you can visually track a user’s journey, making data analysis more accessible and user-friendly.

Additionally, FullStory is cloud-based, making it easy to access from anywhere. You don’t need to worry about software installation or hardware requirements, ensuring flexibility and convenience.

Potential Drawbacks

While FullStory offers many advantages, it isn’t without its potential drawbacks. Some users have reported that the session replay feature can be slow when handling large data sets. Moreover, there’s a learning curve to fully understand and utilize all the features that FullStory offers.

Another consideration is the pricing, which is higher than some other user experience platforms. However, the comprehensive feature set and the in-depth insights FullStory provides can be worth the investment, especially for larger businesses.

Final Verdict

FullStory is a comprehensive digital experience platform that offers significant insights into user behavior. With its focus on visual data representation and advanced segmentation capabilities, FullStory allows you to delve deep into user behavior and identify areas for improvement.

Despite a few minor potential drawbacks, the benefits of FullStory are substantial. If you’re looking for a robust tool to improve your website’s user experience and you’re ready to invest in quality, FullStory could be the perfect choice for your business. Armed with the insights FullStory provides, you can create a website that not only draws in visitors but also provides an experience that keeps them coming back for more.

Mouseflow: Real-Time Website Heatmaps


Mouseflow stands out as a formidable Hotjar alternative with its real-time heatmap feature. By tracking mouse clicks, scroll behavior, and attention, Mouseflow generates an immediate visual representation of user behavior. This allows you to quickly identify popular areas on your webpage and areas that need improvement.

Besides, Mouseflow offers form analytics, identifying fields that are causing users to abandon the form. This helps you optimize your forms for higher completion rates.

Key Features of Mouseflow

Mouseflow shines with a diverse range of features, each designed to capture a different aspect of user behavior. Here are some of its standout capabilities.

Real-Time Website Heatmaps

Mouseflow’s real-time heatmap feature is one of its most impressive offerings. By tracking mouse clicks, scroll behavior, and attention, Mouseflow generates a dynamic visual representation of user activity, allowing you to swiftly identify hotspots and dead zones on your web pages.

Session Replay

The session replay tool lets you relive a user’s journey on your website, providing a clear view of their actions, movements, and navigation paths. This aids in spotting any barriers that might be causing user frustration or hindering conversions.

Form Analytics

Mouseflow also offers form analytics, which allows you to track user interaction with form fields on your website. This tool is invaluable in understanding why users abandon forms, helping you optimize them for higher completion rates.

The Pros of Using Mouseflow

One of Mouseflow’s primary strengths lies in its user-friendly interface. The platform is easy to navigate, even for newcomers, making it an accessible choice for teams with varying levels of technical expertise.

Moreover, the real-time data provided by Mouseflow is a game-changer. It allows you to make timely and informed decisions to improve user experience. The ability to view heatmaps live provides immediate insights that can give you an edge in the fast-paced digital market.

Mouseflow also stands out with its strong customer support. Users often praise the platform for its responsive and knowledgeable support team, which can be a crucial factor when dealing with complex data analytics.

Potential Limitations of Mouseflow

While Mouseflow has many strengths, it also has a few potential limitations to bear in mind. For starters, the wealth of data provided can be overwhelming for new users. Although the interface is user-friendly, the amount of information available may require a significant learning curve to comprehend fully.

Additionally, some users have reported that the session replay feature, although powerful, can occasionally miss out on capturing certain user interactions, especially when handling complex or dynamic websites.

Lastly, Mouseflow’s pricing might not suit smaller businesses or startups with tight budgets. However, considering the depth of insights and actionable data it offers, it can be seen as a valuable investment for businesses seeking to optimize their website performance.

Wrapping Up: Is Mouseflow the Right Choice for You?

Mouseflow is a formidable player in the realm of web analytics, offering robust tools to gain comprehensive insights into user behavior. Its powerful heatmap feature, user-friendly interface, and responsive customer support make it a worthy consideration for any business aiming to enhance its website’s user experience.

Despite a few potential limitations, Mouseflow stands tall as an effective tool for visualizing user behavior, identifying problem areas, and optimizing website interfaces. If you’re looking for a robust, real-time analytics solution and are willing to invest in valuable insights from one of the Hotjar alternatives available, Mouseflow could well be the perfect fit for your business.

Crazy Egg: A/B Testing for Better Conversion


When it comes to conversion optimization, Crazy Egg is a worthy contender. Besides heatmaps and scroll maps, Crazy Egg has a compelling feature: A/B testing. This tool allows you to create different versions of your web pages and find out which version performs better. It empowers you to make data-driven decisions to improve your website’s effectiveness.

Crazy Egg’s Confetti feature is another highlight, letting you segment click data by various parameters such as source, device type, and time, offering you a granular understanding of user behavior.

Key Features of Crazy Egg

Crazy Egg is laden with features that allow businesses to peel back the layers of their website’s user interactions. Here are some of the standout capabilities.

Heatmaps and Scroll Maps

Crazy Egg’s heatmaps provide a visual display of where users are clicking on your site, while scroll maps show how far down users are scrolling. These tools offer a tangible understanding of user behavior, helping you identify what’s working and what’s not.

A/B Testing

Perhaps one of the most compelling features of Crazy Egg is its A/B testing tool. This feature allows you to create different versions of your web pages and find out which one performs better, thus empowering you to make data-driven decisions about your site design and content.

Confetti Feature

Crazy Egg’s Confetti tool lets you segment click data by different parameters such as source, device type, and time. This granular data can give you a more in-depth understanding of your audience’s behavior and preferences.

Advantages of Using Crazy Egg

One of the main benefits of Crazy Egg is its emphasis on visual analytics. The platform transforms abstract data into intuitive, easy-to-understand visuals. This makes it a useful tool for businesses of all sizes and professionals of varying technical expertise.

Another significant advantage of Crazy Egg is the ease of set-up. The platform is user-friendly and requires minimal technical knowledge to implement, which can save valuable time and resources.

Furthermore, Crazy Egg’s robust A/B testing feature sets it apart from many competitors. This feature allows you to test different elements on your site and make data-informed adjustments, which can significantly impact your conversion rates.

Potential Limitations of Crazy Egg

While Crazy Egg has many strengths, it also has some potential drawbacks. The platform focuses heavily on visual data, which, while being user-friendly, may lack the depth and granularity desired by more advanced users.

Some users have also expressed wishes for more robust integrations, specifically with platforms like WordPress and Shopify. While integrations are available, they may require some technical knowledge to set up.

Lastly, Crazy Egg’s pricing structure, which is based on the number of page views and active pages, may not suit smaller businesses or those with tight budgets. However, given the value it provides, it could be considered an investment toward improving your website’s performance.

The Final Verdict: Is Crazy Egg Right for You?

Crazy Egg is an effective tool for visualizing and understanding user behavior on your website. Its robust features, such as heatmaps, scroll maps, and A/B testing, provide valuable insights that can drive your website optimization efforts.

If you’re looking for a user-friendly, visual approach to website analytics, and you’re willing to invest in improving your site’s performance, Crazy Egg might just be the perfect tool for your business.

ContentSquare: AI-Powered Analytics

alternative to hotjar contentsquare

ContentSquare is another great Hotjar alternative, offering AI-powered analytics. It provides a visual representation of user journeys, helping you to understand how customers interact with your website.

ContentSquare’s unique feature is its AI-powered anomaly detection. It alerts you when there’s a sudden change in user behavior, allowing you to react promptly to improve user experience and conversions. Plus, its zone-based heatmaps provide a more in-depth analysis compared to traditional heatmaps.

Key Features of ContentSquare

ContentSquare is packed with features aimed at offering deep insights into user behavior. Here are some of its standout capabilities:

User Journey Analysis

ContentSquare allows you to map and analyze user journeys, giving you a thorough understanding of how users navigate your website. This feature aids in identifying friction points that could be causing users to drop off and hurt conversions.

AI-Powered Analytics

ContentSquare leverages AI to analyze user behavior, offering actionable insights that can guide your website optimization efforts. The platform’s AI engine, Arti, proactively uncovers issues and opportunities, helping you make data-driven decisions.

Zone-Based Heatmaps

ContentSquare’s unique zone-based heatmaps allow you to group and analyze multiple elements on a page, such as a group of links or images, offering a more in-depth understanding of user interaction compared to traditional click-based heatmaps.

Benefits of Using ContentSquare

One of the main strengths of ContentSquare lies in its AI-driven insights. The platform goes beyond basic analytics to provide predictive insights, enabling you to identify potential issues before they start hurting your conversions.

Furthermore, ContentSquare’s user-friendly interface makes it easy to navigate through the wealth of data it provides. Despite its extensive capabilities, it presents data in a digestible manner, making it suitable for users of varying technical expertise.

ContentSquare also shines with its commitment to privacy. It ensures user data is anonymized and maintains strict adherence to data privacy regulations, making it a trustworthy choice for businesses of all sizes.

Potential Drawbacks of ContentSquare

While ContentSquare boasts many strengths, it does come with a few potential drawbacks. The platform’s extensive features and advanced analytics can be overwhelming for first-time users. There may be a steep learning curve to fully utilize and understand the wealth of data ContentSquare provides.

Additionally, ContentSquare’s pricing is at the higher end of the spectrum compared to other UX analytics tools. While the insights and features it offers are indeed robust, smaller businesses or those with tight budgets may find it a costly investment.

Final Verdict: Is ContentSquare Right for Your Business?

ContentSquare is a robust digital experience platform that provides deep insights into user behavior. Its AI-powered analytics, user journey mapping, and unique heatmap feature offer a comprehensive understanding of your website’s performance and areas of improvement.

If you are looking for an advanced analytics tool that offers predictive insights and respects user privacy, and you’re prepared to invest in a high-quality tool, ContentSquare could be the right choice for your business. Its deep, actionable insights could be the key to boosting your website’s user experience and conversion rates.

Conclusion: The Perfect Hotjar Alternative

Finding the perfect Hotjar alternative comes down to your business needs and objectives. All the aforementioned solutions offer unique advantages that can enhance your website analytics and optimization strategies. From FullStory’s comprehensive digital experience insights to Howuku’s focus on conversion rate optimization, each platform brings something valuable to the table.

Consider your priorities – be it real-time heatmaps, mobile app analytics, A/B testing, or AI-powered insights – and select a tool that aligns best with your requirements. With the right tool, you can gain a deep understanding of your users and make data-driven decisions that improve your website’s performance and drive conversions.

Click Here For Part 2, where we will cover less known yet REALLY Promising Hotjar alternatives you don’t wanna miss!