Kajabi Review: Is it Worth Your Money?

kajabi review

You’re ready to create your online course, but need the right platform. Enter Kajabi. But is it all it’s cracked up to be? In this review, we’ll delve into its features, pricing, and user experiences. We’ll weigh its pros and cons against other platforms.

So, before you plunge into the world of online course creation, let’s see if Kajabi’s the best fit for you. It’s more than just a review; it’s your guide to success.

Kajabi Overview

In this section, you’ll get an in-depth look at my personal experience and review of Kajabi, an all-in-one platform for creating, marketing, and selling online courses. This comprehensive tool provides a streamlined process to develop, market, and distribute your courses without the need for additional software.

As a user, Kajabi’s intuitive interface stands out. It’s user-friendly, even for those not technically inclined. You can create professional-looking courses using the simple course creation tool, and the drag-and-drop site editor makes website creation a breeze. The platform also offers an impressive suite of marketing tools, including email marketing and pipeline builders, which aid in effectively promoting your courses.

However, Kajabi isn’t perfect. The platform’s pricing is higher than average, which might deter some potential users. Additionally, it lacks certain student engagement tools. For instance, you can’t randomize quiz or assessment questions, and there’s no option to create custom certificates for students who complete your courses.

One feature I appreciate is its payment integration with Stripe, but a broader range of payment functionalities would make it more versatile. On a positive note, the platform’s built-in analytics tools provide valuable insights into your progress, allowing you to make informed decisions for scaling your online course business.

Despite a few drawbacks, Kajabi’s simplicity, powerful course creation, and robust marketing tools make it a compelling choice for anyone looking to sell online courses. It’s a worthy investment that takes the guesswork out of marketing campaigns and allows for efficient automation, making it a genuine all-in-one solution.

What Is Kajabi Used For?

You’ll find that Kajabi is used for a multitude of purposes, primarily for creating, marketing, and selling online courses seamlessly. But it’s not just limited to that. This platform is a comprehensive tool designed to make your digital business run smoothly. Whether you’re a seasoned entrepreneur or have just started exploring the digital market, Kajabi’s ease of use and feature-rich interface is a game-changer.

  • Course Creation: Kajabi’s robust course builder allows you to structure your course into categories and subcategories, making it easier for your students to navigate through the content. You can also add quizzes, surveys, and a comment section to increase engagement.
  • Website Building: With Kajabi, you can create a professional-looking site without knowing a single line of code. It offers customizable templates that suit your brand’s aesthetic. Plus, it’s equipped with SEO features to boost your online visibility.
  • Email Marketing: Kajabi’s built-in email marketing tool lets you automate your campaigns, segment your audience, and track your performance metrics.
  • Payment Gateway: Kajabi supports a variety of payment methods, including credit cards and PayPal, making transactions hassle-free for your customers.

In a nutshell, Kajabi is a powerful platform that streamlines all aspects of running an online business. It’s user-friendly and packed with features that cater to your business needs. Whether it’s creating a captivating course, building an engaging website, managing your email campaigns, or facilitating seamless transactions, Kajabi has got you covered.

Kajabi Pros and Cons

Now let’s consider the pros and cons of using Kajabi.

As with any platform, it’s important to weigh the benefits against the drawbacks to decide if it’s the right fit for you.

We’ll discuss the strengths that make it stand out, as well as the areas where it could potentially improve.


Let’s delve into the 14 major advantages of using Kajabi for your online course creation and marketing needs.

  1. Kajabi’s intuitive drag-and-drop editor simplifies website building, making it as easy as pointing and clicking.
  2. The recent acquisition of Vibely enhances community features, fostering better engagement and interaction.
  3. The course creator allows you to develop products and offers in mere minutes, streamlining your workflow.
  4. Kajabi’s suite of marketing tools, particularly its email marketing capabilities, are top-notch. You can create complex automated email sequences and more.
  5. The visual pipeline and sales funnel editor provide a clear overview of your marketing setup.
  6. Kajabi’s large library of customizable templates gives you control over your site’s aesthetics.
  7. Lastly, the flexible affiliate marketing options enable you to create and share affiliate links for commission.

These features collectively provide a robust platform for your online course business.


While there are numerous benefits to using Kajabi, it’s equally important to consider a few drawbacks that could potentially impact your online course business.

Firstly, Kajabi’s pricing is higher than average due to its large suite of tools. This could be a setback if you’re working with a tight budget.

Secondly, student engagement tools are lacking, particularly the inability to randomize quiz and assessment questions. This might affect your course’s interactivity and engagement levels.

Thirdly, the platform doesn’t offer an option to create custom certificates for course completion, which might be a letdown for your students.

Lastly, Kajabi’s built-in payment functionality is currently only with Stripe, which could limit your payment options, possibly impacting your global reach.

User Experience & Features

Let’s turn our attention to how Kajabi fares in the areas of user experience and features.

You’ll want to consider key elements such as sales and marketing, course creation and engagement, design and customizability, and customer support and training.

These aspects can greatly influence your overall experience with the platform and ultimately, your success in building and selling your online courses.

Sales & Marketing

Let’s shift our focus to the integrations Kajabi offers.

As a user, you’ll find a broad array of third-party tools that seamlessly integrate with the platform, enhancing its functionality.

Whether it’s email marketing, analytics, or customer relationship management, these integrations can significantly streamline your sales and marketing operations.


How seamlessly do Kajabi’s integrations work with your sales and marketing efforts?

With Kajabi, you have the option to run everything using built-in tools or integrate a separate client.

  • 10 native integrations for third-party apps
  • Integration with mainstays like MailChimp and Google Analytics
  • Use of the Zapier app for non-native functionality
  • Ability to write API scripts for specific apps

These features provide flexibility and expand your marketing capabilities.

Course Creation & Engagement

Diving into the process of course creation and engagement on Kajabi, you’ll find an array of user-friendly features designed to enhance your experience. Creating a course is straightforward; you select a blueprint or create a custom listing. Then, you’re led to a template to upload and detail your course. Kajabi supports various file types, and there’s no limit on data upload. You can organize courses into modules, further divided by categories, making it easier for students to search.

However, Kajabi’s student engagement tools could be better. There’s no option to randomize quiz questions, and quiz templates are limited.

Despite these shortcomings, the platform streamlines the course creation process, making it a viable choice for beginners and seasoned course creators alike.

Design & Customizability

While you’re exploring Kajabi’s platform, you’ll quickly notice that its design and customizability are at the forefront of the user experience, offering a multitude of features that can be personalized to suit your specific needs.

  • The user-friendly course builder and ample templates allow for a high degree of customization.
  • The Premier Framework offers layout presets that you can tweak to create unique site themes, checkout pages, sales pages, and product creations.
  • With higher-tier plans, you gain access to a code editor for fine-tuning CSS or HTML edits.
  • All plans provide a custom domain, with the option to remove the ‘Kajabi’ brand from your URL and site on the Growth plan or higher.

These features ensure a tailor-made user experience, adding value to Kajabi’s platform.

Customer Support & Training

You’ll find Kajabi’s customer support and training resources to be highly user-friendly and comprehensive, offering a robust set of features designed to enhance your experience on the platform. Basic plan users get access to chat support during specific hours, while upgraded plans offer 24/7 customer support, including phone and live chat. The support team is known for being responsive, friendly, and knowledgeable.

Kajabi’s training resources are impressive. New users have access to beginner-oriented videos, the highly useful Kajabi University, and the 28-day Hero Challenge, which effectively guides you from setting up your site to making your first sale. Daily webinars and a comprehensive Help Center further enhance your learning experience. These resources, combined with excellent customer support, make Kajabi’s user experience top-notch.

Kajabi Pricing

Now, let’s turn our attention to one of the critical aspects you’re likely considering – Kajabi’s pricing structure.

It’s important to note that Kajabi offers three distinct plans: Basic, Growth, and Pro. Each plan varies in price and features, allowing you to choose the one that best fits your business needs and budget.

Kajabi Basic

In the context of Kajabi’s pricing, you’re looking at $149 a month for the Basic Plan, or, if you’re in for a year-long commitment, it drops down to $119 a month. This plan, while basic, provides a robust set of features ideal for getting your online course business off the ground.

With the Kajabi Basic Plan, you gain access to:

  • An allowance for 3 products and 3 pipelines
  • Unlimited landing pages and marketing emails
  • A cap at 10,000 contacts and 1,000 active members
  • A single website for one admin user

Moreover, you’re provided with key automation, numerous premade templates, and access to Kajabi University and webinars. All these are geared towards boosting your course-creation process and enhancing your marketing efforts.

Kajabi Growth

Stepping up from the Basic Plan, you’ll encounter the Growth Plan with its price tag of $199 a month, or $159 a month with an annual subscription. It’s this plan that delivers a more expansive suite of features for your online course business.

This plan boosts your product and pipeline count to 15, allows up to 25,000 contacts, and accommodates 10,000 active members. While you’re still limited to one website, you can now deploy up to 10 admins.

Advanced automation features and 24/7 chat support enhance your ability to manage and grow your business. Plus, you can remove Kajabi’s branding from your domain, providing a more professional look.

Despite the higher cost, the Growth Plan’s expanded features offer significant value for growing businesses.

Kajabi Pro

Pushing the boundaries with your online course business, you’re likely considering Kajabi’s Pro Plan, and it’s here where the platform truly shines. This plan is designed for large-scale course creators, allowing for impressive volume and diversity.

With the Pro Plan, you can create up to 100 products and pipelines. This means you can offer a wide range of courses, each with its own unique sales funnel.

You’re allowed 100,000 contacts, making it a viable option for those with extensive email lists.

The plan supports up to 20,000 active members, so it’s geared towards those with a large student base.

Finally, it offers the ability to manage 3 separate websites and includes access for 25 admin members.

In terms of pricing, the Pro Plan reflects its comprehensive features, but the potential ROI makes it an enticing option.


In conclusion, Kajabi is a feature-packed platform perfect for entrepreneurs wanting to create, market, and sell online courses.

Despite its higher price tag, its rich set of tools can streamline your course creation and marketing processes.

However, it’s crucial to weigh the pros and cons carefully against your business needs.

Overall, Kajabi lives up to its hype as a comprehensive tool for building a successful online course venture.