Unbounce Forms

unbounce forms

You’re diving into the world of Unbounce forms, a crucial tool for capturing leads. Getting it right’s essential, from single-step to multi-step forms.

This guide is your lifeline, helping you avoid common pitfalls and master form creation. By the end, you’ll design forms that not only reflect your brand but also boost conversions.

Ready to enhance your marketing efforts with high-quality data? Let’s get started.

Introduction to Unbounce Forms

Although you might be familiar with Unbounce as a leading landing page builder and CRO platform, it’s crucial to understand how Unbounce forms, an essential feature of the platform, can significantly enhance your data collection and lead generation efforts.

Unbounce forms are designed to be easily embedded into your Unbounce pages. This feature allows you to capture vital data from your visitors, such as contact information, preferences, and more.

Unbounce forms offer a high degree of customization, enabling you to create forms that perfectly align with your brand and style. You’re not boxed into a pre-set template; instead, you have the freedom to design a form that’s uniquely yours. This level of customization can improve user experience and increase the likelihood of form completion, thereby boosting your lead generation efforts.

Moreover, Unbounce forms integrate seamlessly with popular CRM and email marketing tools. This integration streamlines your lead generation and nurturing process, allowing you to efficiently manage and follow up on the leads you’ve gathered. You can also use the data collected through Unbounce forms to better understand your visitors’ needs, preferences, and interests.

The Importance of Getting Unbounce Forms Right

Getting your Unbounce forms right is a crucial step you can’t overlook, as it not only enhances user engagement but also ensures the data you collect is valuable and actionable. An attractive and user-friendly form motivates more visitors to submit it, driving higher conversion rates. However, it’s not just about boosting conversion rates, a well-designed form also helps you capture data that’s more relevant and detailed from your potential customers.

A well-crafted form allows you to:

  • Understand your prospects better: Detailed information about your prospects is just as important as quantity. A well-designed form can provide insights about your prospect’s interests, needs, and behaviors, enabling you to tailor your marketing efforts accordingly.
  • Improve customer experience: By capturing relevant data, you can better understand your customer’s needs and preferences, allowing you to enhance their experience with your brand.
  • Increase conversions: A user-friendly form can significantly boost your conversion rates. The easier it’s for visitors to fill out your form, the more likely they’re to complete it.
  • Ensure data quality: Not all data is good data. A well-designed form ensures the data you collect is valuable and actionable, saving you time and resources in the long run.

Unbounce Forms: Single Step vs Multi-Step Forms

When deciding between single and multi-step Unbounce forms, it’s essential to consider your specific needs.

Single-step forms are ideal for simplicity, capturing basic details like name and email address.

In contrast, multi-step forms can gather more complex information in a user-friendly manner by breaking the process into manageable steps.

Single Step Forms

In light of your marketing needs, you might find that a single step form is the best fit for your Unbounce landing page. Single step forms, as the name implies, comprise all required fields on one page. This efficient design is perfect for straightforward data collection such as newsletter signups.

Consider these benefits of single step forms:

  • User-friendly: Visitors appreciate the simplicity of completing all fields at once.
  • Quick to complete: These forms typically take less time, reducing the chance of abandonment.
  • Lower complexity: There’s less chance for confusion or errors.
  • Ideal for simple data: If you’re just collecting basic information, a single step form is perfect.

Multi-Step Forms

unbounce multi-step forms

While a single-step form might work well for simple data collection, if you’re looking to gather more detailed information from your visitors, a multi-step form could be a better choice.

Breaking down complex forms into smaller sections makes them visually appealing and less overwhelming. This approach can dramatically boost conversion rates, allowing you to gather more valuable data.

Unbounce’s multi-step forms are designed to facilitate this. By dividing your form into distinct stages, you’re able to ask more questions without overwhelming your visitors. The result is an enhanced user experience that encourages completion and provides you with the detailed information you need.

How to Create a Unbounce Forms

Creating an Unbounce form is a straightforward process. Whether it’s a single step or multi-step form, you’ll begin with logging into your Unbounce account and creating a new landing page.

From there, you’ll add and customize your form widget. This includes selecting the form fields you want to include, adjusting their layout and design, and adding any necessary validation or formatting rules.

Next, you’ll set up form submission actions. This involves specifying what happens when a user submits the form, such as redirecting them to a thank you page or sending them a confirmation email.

After that, you’ll integrate your form with third-party tools. Unbounce offers seamless integrations with popular marketing automation and CRM platforms, making it easy to automatically send form data to your preferred systems.

Finally, you’ll save and publish your form. Unbounce provides a simple interface for saving your changes and making your form live on your landing page.

How to Create an Unbounce Single Step Form – Step-By-Step Guide

Creating an Unbounce single step form is straightforward.

First, log into your Unbounce account and create a new landing page.

Then, simply add a form widget and start customizing your form fields and its appearance to suit your needs.

Log in to your Unbounce account

To start creating an Unbounce single step form, you’ll first need to log in to your Unbounce account. If you don’t have an account:

  • Visit the Unbounce website
  • Click on ‘Start My Free Trial’
  • Provide necessary information
  • Set up your new account.

After setting up, log in and navigate to the forms section to start creating your single step form.

Create a new Unbounce landing page

Once you’re logged into your Unbounce account, it’s time to create a new landing page for your single step form.

Click on ‘Create New’ and select ‘Landing Page.’

Choose from an array of templates or start from scratch. Each option offers flexibility and customization to suit your needs.

Add a form widget

Next, you’ll need to add a form widget to your newly created landing page.

To do this:

  • Locate the ‘Form’ widget on the left-hand side.
  • Simply drag and drop it onto your page.
  • If your landing page already has a form, feel free to use that.
  • Customize the form according to your needs.

Customize your form fields

After dragging and dropping the form widget onto your page, start customizing your form fields to collect the specific data you need from your visitors.

Click ‘Edit form fields’ with the form selected, and add, remove, or edit fields as necessary.

You can even add hidden fields. Simply choose ‘hidden field’ from the list of field types.

This customizability allows for precise data collection.

Customize look and feel

In addition to customizing your form fields, you can enhance the look and feel of your Unbounce form to create a seamless user experience.

  • Adjust your form’s font and colors to match your brand identity.
  • Experiment with different form layouts for easy navigation.
  • Optimize the form size for different devices.
  • Add personalized elements like logo and images to make your form engaging.

Set up form submission actions

Once you’ve designed your form to match your brand, it’s time to set up the actions that will occur once a visitor submits their information.

In the form editor, click the ‘Form Confirmation’ tab. Choose to display a thank-you message, redirect the user to another page, or trigger a custom event.

This step is crucial to ensure a smooth user experience post-submission.

Configure email notifications

Now, let’s move on to configuring email notifications for your Unbounce form. From your landing page’s Overview tab, navigate to ‘Integrations’. Under ‘Native integrations’, select ‘Email notifications’.

Here’s what you’ll do:

  • Return to the Overview tab
  • Click on ‘Integrations’
  • Select ‘Email notifications’ under ‘Native integrations’
  • Set up your email notifications

This way, you’ll receive an email each time a form is submitted.

Integrate with third-party tools

After setting up your email notifications, it’s time to integrate your Unbounce form with third-party tools, enhancing your data collection and marketing capabilities.

To do this, go to step 7 and select ‘Powered by Zapier.’ From there, choose your desired CRM or marketing tool like Hubspot or Salesforce, and follow the provided instructions.

This enables seamless data sharing and boosts your marketing efforts.

Save and publish your form

When you’re satisfied with your form’s setup and design, it’s time to save and publish it.

  • Click on the “Save” button located in the top-right corner of the screen.
  • Confirm all your changes are captured.
  • Click on the “Publish” button to make your form live.

Your form is now ready to collect submissions.

How to Create an Unbounce Multi Step Form

Creating a multi-step Unbounce form is a great way to gather valuable information from your site’s visitors without overwhelming them with too many questions at once. To create such a form, you can use Growform, a tool that not only adds a multi-step design but also conditional logic, validation, tracking capabilities, and hidden field support.

Start by generating the HTML of your form in Growform. Then, in Unbounce, drag and drop the ‘custom HTML’ widget into your landing page and paste the generated HTML into it. This will embed your multi-step form into the page.

Moreover, Growform allows you to track conversions directly inside Unbounce, making it easy to evaluate the efficiency of your form.

Best Practices for Designing High-Converting Unbounce Forms

When crafting Unbounce forms, you should focus on simplicity, clarity, and design.

Incorporate clear labels and placeholder text for better user understanding, and ensure your design is mobile-friendly.

Utilizing visual hierarchy can further enhance your form’s effectiveness and increase conversions.

Keep it Simple

In light of the principle of simplicity, you should aim for just 4-6 fields in your Unbounce form to avoid overwhelming your visitors. Too much information can be off-putting, so stick to the essentials. If your form exceeds 10 fields, it’s time to reassess and trim unnecessary ones.

The key is to design a form that’s easy and quick to fill out, yet effectively collects necessary data. Consider these best practices:

  • Use clear, concise field labels for easy understanding
  • Include placeholder text as guidance
  • Prioritize mobile device compatibility
  • Optimize form loading speed for a smoother user experience

Use Clear and Concise Labels

To boost your Unbounce form’s conversion rates, you need to use clear and concise labels for each field. This helps users understand exactly what information they need to input, making the process smoother and more user-friendly.

Avoid technical jargon or complex terms that could confuse your audience. Instead, opt for simple, everyday language that’s easily understood. For instance, instead of using abbreviations like ‘tel’, use clear terms like ‘Phone number’.

This level of clarity not only improves the user experience but also increases the chances of form completion. Remember, the goal is to make it as easy as possible for visitors to fill out your form.

With clear and concise labels, you’re setting your form up for high conversion rates.

Make Use of Placeholder Text

Adding to your form’s user-friendliness, placeholder text can be a valuable tool in your design arsenal. When used correctly, it can guide users in providing the required information, thus enhancing their overall experience. Remember, the primary goal is to assist users, not confuse them.

Here are some best practices to follow:

  • Use placeholder text sparingly and make it descriptive. It should clearly indicate the type of information required in a specific field.
  • Ensure your placeholder text contrasts well with the form background, making it easily visible.
  • Don’t use placeholder text as a substitute for field labels.
  • Remember to make your placeholder text disappear once the user starts typing.

Incorporate these tips into your Unbounce form design to increase user engagement and form completion rates.

Design for Mobile Devices

As you design your Unbounce forms, remember that a large portion of your audience will be accessing them on mobile devices. Thus, ensure your forms look great on both desktop and mobile views.

Form fields should be easily clickable with a finger, and form lengths should be kept to a minimum to avoid extensive scrolling. Avoid too many fields and use dropdowns for easier selection.

Make sure your call-to-action buttons are prominent and easy to tap. Optimize form loading speeds for a seamless user experience.

Utilize Visual Hierarchy

In designing your Unbounce forms, it’s crucial that you utilize visual hierarchy to guide users effectively through the form. This design principle helps you prioritize elements based on their importance.

Here’s how you can apply it:

  • Use clear headings and bold text to differentiate between sections. This makes it easier for users to understand and fill out your form.
  • Apply contrasting colors to make the form stand out from the rest of the page. This attracts users’ attention and invites them to engage.
  • Ensure your text and call-to-action (CTA) are visually prominent. This directs user attention to key actions.
  • Highlight important information to ensure it doesn’t get overlooked.

Use the right form fields

Often, you’ll find that the usability of your Unbounce forms is greatly enhanced when you make a point to match the type of form field with the data you’re asking for.

For instance, if you’re requesting a phone number, ensure the field only accepts numeric input. Similarly, an email address field should only accept valid email formats. This practice not only simplifies data entry for users but also minimizes the chance of errors.

It’s crucial to use the right input types for each field to provide an improved user experience. Remember, the goal is to make the process as straightforward and error-free as possible for your users, which in turn can lead to higher conversion rates.

Test and Iterate

Your form’s success hinges on your willingness to test different designs, gather user feedback, and make iterative enhancements based on your findings. Testing different layouts, button styles, and field placements can reveal what works best for your audience.

Here are some steps to follow for effective testing and iteration:

  • Use Unbounce’s A/B testing tools to compare different form variants.
  • Analyze form performance regularly, focusing on conversion rates and user drop-off points.
  • Make data-driven decisions, don’t rely on assumptions or personal preferences.
  • Implement iterative enhancements, constantly refining your form based on feedback and test results.


In conclusion, mastering Unbounce forms is crucial for maximizing your lead generation.

By understanding the difference between single-step and multi-step forms, implementing best design practices, and avoiding common pitfalls, you’ll be well on your way to creating high-converting forms.

Remember, a well-designed form not only reflects your brand, but it also encourages more visitors to engage.

Start leveraging Unbounce forms today and witness a significant boost in your conversion rates.